![]() Regardless, he cautioned that Utopias should be considered sipping beer, not a chugging beer. It’s not unusual, Moser said, for the cost of wine to be more than the cost of a meal when going out to eat. “People don’t necessarily drink more today but they are spending more when they do.” “People love these weird beers the same way that they’ll spend $100 on Bourbon that they’ve never tried before,” he said. Moser said the beer is so costly because people will pay for it. Samuel Adams is selling the beer for $240 for a 28-ounce container.īeer snobs say the beer is so costly because of the “long, painstaking process of brewing and aging thick yeast-based beverages like Utopias.” You’ll either be hospitalized or wish you were,” he said.Įither way it would be expensive. “If you drank one of those containers in an hour, you could quite possibly be dead. He said if a bottle was consumed in one hour, the blood alcohol content level in a 150-pound male could top 0.3%, about four times the legal limit. Moser explained that drinking a bottle of Utopias would be similar to drinking 17 or 18 ounces of straight tequila. “Oh, sweet Jesus, yes,” said Mike Moser, executive director of the Wyoming State Liquor Association. At 25.4%, it’s six times what the average beer holds.ĭoes that make it really that much more intoxicating? ![]() The reason it’s making news, however, is due to its alcohol content. The special brews are released every two years and this batch, the brewery said, is made with thousands of pounds of cherries and the highly-coveted “Balaton” fruit - which is another type of cherry - and foodies love it. Last week, Samuel Adams’ announced the latest incarnation of its “Utopias” beer will be released on Oct. Not so in 15 other states where the 25.4% alcohol level is too high for it to be sold. The lack of regulation on the amount of alcohol in beer sold in Wyoming means that the new Samuel Adams “Utopias” beer is legal in the Cowboy state.
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